The University of Central Florida College of Business produces a comprehensive one-day event uniting industry and academic experts in the human resources arena, including speakers, panel discussions, and a networking reception. The in-person event coincides with a virtual event.
SharpShell was engaged by the College only five weeks prior to the event for promotion.
48.6% (industry average: 32%), showcasing highly effective email targeting and content
The first email in the campaign sequence achieved an extraordinary 21% click-through rate compared to 3% industry average for education. The second email in the sequence continued to exceed averages
SMS messages have an overall open rate of 98%
Our average SMS click-through rate for this campaign stands at 3.7%
Due to the quick turnaround and infrastructure not controlled by the College of Business, direct conversion data is not available to us.
